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Stacy Minero

Head of Content Creation

Stacy Minero


Stacy leads Twitter’s Content Creation team which helps brands earn attention and build credibility through premium content. The team includes Niche, a service that connects brands with Social Creators to develop creative ideas for brand campaigns and event activations.


In 2017 Stacy helped launch s a creative service focused on video optimization for brands that need post-production support.


Stacy previously led the content strategy practice at Mindshare and Communication Planning for American Express. Earlier in her career Stacy worked as a Strategic Planner on P&G, Coca-Cola and Hershey. In 2013 Stacy was named by Adweek as a Media All-Star and was a recipient of 212 NYC's award for industry thought leadership. In 2017 Business Insider named her one of the best business people to follow on Twitter.