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SVP of Entertainment Content Partnerships
Jennifer Cohen is senior vice president of entertainment content partnerships, Turner Ignite. In this role, Cohen leads the ideation and execution of all solution-based brand partnerships across Turner’s entertainment networks, TBS and TNT, as well as the company’s movie studio business portfolio-wide. Based in New York, she reports to Dan Riess, executive vice president of content partnerships and co-head of Turner Ignite.
Overseeing the content partnerships arm for TBS and TNT, Cohen works closely with the company’s top advertisers to develop powerful brand campaigns that drive engagement with fans and robust return on investment for partners. Cohen manages the partnership marketing relationship with CONAN, which has produced branded video hits such as “Ride Along” and “Clueless Gamer,” flagship branded series such as Neighborhood Sessions created with State Farm, and brand activations at the network’s live events, including SAG and iHeart Radio Music Awards. Prior to her current position, Cohen was vice president of integrated marketing, Turner Entertainment Ad Sales.
Before joining Turner in 2011, Cohen was a branded entertainment producer for Telepictures Productions, where she managed brand integration opportunities for Lopez Tonight, Ellen and TMZ. Prior to this role, Cohen spent six years at NBC Universal’s USA Network on the consumer and event marketing side of the business, overseeing the movie studios, as well as hit shows including Monk and Psych. Within this position, she helped spearhead some of USA Network’s first in-show brand integrations. Cohen launched her career at DreamWorks Animation the year the company was founded.
Cohen and her team have been honored with several industry awards for their creative brand campaigns. Most recently, the team took home “Best in Show” and “Best Branded Content Program” for the CONAN partnership with Universal Pictures’ “Ride Along 2” at the Digiday Publishing Awards in 2017. They’ve also earned Cablefax Digital’s Mobile Marketing Campaign of the Year Award for CONAN’s 360 virtual reality execution with AT&T at Comic-Con San Diego, as well as and Promax’s Cross Media Promotion Award for CONAN’s Clueless Gamer integration with Bethesda’s Fallout 4 in 2016.
Cohen received her bachelor’s degree in pre-law from UC Santa Barbara. A native of Los Angeles, CA, she currently resides in New York City.
Turner Ad Sales monetizes the company's portfolio of leading entertainment, kids, news and sports properties through award-winning advanced advertising capabilities that power return-on-investment for brands. Attracting a wide-scale audience of diverse fans, the collection includes leading media brands Adult Swim, Boomerang, Cartoon Network, CNN, Great Big Story, HLN, TBS, TNT, truTV, Bleacher Report and Turner Sports' high-profile coverage of the MLB, NBA NCAA, PGA and the newly-formed professional eSports league ELEAGUE. In addition, the company has digital sales partnerships with the NBA, NCAA and PGA.
Turner, a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.