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Rick Eiserman

North American CEO of Marketing Communications Network, Engine Group and CEO of Trailer Park

Rick Eiserman

Engine Group and Trailer Park

Rick is the driving force that creates integrated campaigns for the entertainment industry, including all the top film studios and television networks like Disney, Apple, FOX, MTV, Warner Brothers, EA and much more, as well as a growing number of major consumer brands. Recent work Rick has spearheaded includes marketing and promos for “Zootopia”, “The Hunger Games”, “Suicide Squad”, “Finding Dory”, “Stranger Things”, and “Sircario”, notable digital work for “Jurassic World”, “Frozen”, as well as social media strategy for “Mad Men”, “The Walking Dead”, “Breaking Bad” and “Star Wars.” 

 

Prior to joining Trailer Park in 2008, Rick was North America Managing Partner at Young & Rubicam Brands, Southern California, and Y&R's Global Client Partner Lead on the Land Rover and Mattel businesses. In his role as Managing Partner of Young & Rubicam Brands, SoCal, he ran a 200+ employee agency spanning digital, direct, events, promotions and advertising. After overhauling the operation in early 2006, the office went on to exceed forecast by over 30% and served as the lead growth engine for Y&R Advertising in the U.S. Under his leadership, the agency won over $150 million in new billings for 2007 alone, adding Toshiba Computers, Pony, Jenny Craig and Accenture. Before joining Y&R SoCal, Rick was CEO and a founding member of BrandBuzz.

 

After launching in 2000 in New York City, BrandBuzz grew to become a 65-person full-service agency, with clients that included LG, Microsoft and the NBA. In addition to BrandBuzz, Rick was responsible for launching two specialty units within WPP: BIG, a consulting unit specializing in developing adver-gaming and in-game strategies for brands, and Bounce Entertainment & Events, a strategic alliance designed to provide experiential marketing solutions for clients. Rick began his career on Madison Avenue in New York City.