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Chair: Shannon Pruitt

The Story Lab
Los Angeles

As President of The Story Lab US, Shannon creates storytelling solutions that enable her clients to plan, develop, and leverage content to deepen relationships with audiences across bought, owned and earned ecosystems. With extensive experience in television, digital, social and events, Shannon has led Marketing, Sales and Business Development teams at entertainment powerhouses Warner Bros, 19 Entertainment, Mark Burnett Productions and Fremantle Media.

A recognized industry leader, Shannon was recently named to The Internationalist’s 2015 Agency Innovators list. She’s been published by Adweek and Little Black Book, judged at awards shows from The Effies to The Mashies, and is a frequent conference panelist.

Shannon holds an MBA and a BA in Japanese from the University of Oregon. She’s also an active special needs parent, dedicating time to advocacy and research, and currently sits on the Los Angeles Board of the March of Dimes and the Board of the National Angelman Syndrome Foundation.