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Geoff leads the Boston office of MullenLowe U.S. He previously served as CMO at Converse during an impressive period of growth and revival. During his decade-long tenure there, the company became the number one fashion brand on Facebook, broke into the music scene with the Rubber Tracks studio concept, and gained worldwide acclaim. For his efforts, Geoff was named a “Marketer of the Year” by Adweek.
Geoff’s marketing career spans more than 30 years. Prior to joining Converse, he was vice president of global entertainment for Starbucks, where he led marketing for music, film, literature, and digital-related products. He spent nine years at Coca-Cola as worldwide group director of entertainment marketing, and worked for Procter & Gamble for 11 years in various sales and marketing roles.
His passion for creativity in brand marketing, as well as in the performing and fine arts, has been evident throughout his career. He is chairman of the board of the GRAMMY Foundation and previously served on the board of trustees for the Institute of Contemporary Art, Boston. He resides in Carlisle, Massachusetts, with his wife, their two daughters and their golden retriever, Tucker.