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PepsiCo Creators League Studio
Lou Arbetter is Senior Director and General Manager of PepsiCo’s new Creators League content studio. The studio serves as a global creative and production resource for all branded content, including brand-inspired long and short form films and series, virtual reality, music, social content and more.
Previously, Lou led the communications for the Pepsi Trademark in the United States, including all national advertising and consumer engagement. Lou’s teams have developed breakthrough branded entertainment including multiple Super Bowl halftime show campaigns, the ground-breaking Pepsi integration in Fox’s hit television show Empire, and the video sensations "Uncle Drew," the digital series starring Kyrie Irving, and "Test Drive" starring Jeff Gordon. This work has won numerous awards including Cannes Lions, Addys, Clios and One Show Pencils.
Lou was one of the founding participants in PepsiCorps, a skills-based volunteer program that sends teams around the world to help struggling communities. As part of this program, Lou spent a month in remote villages in India, helping with clean water projects. Recently, Lou helped lead a PepsiCo partnership with the White House to raise awareness for the United State of Women Summit. The team produced a film for the Summit starring the First Lady, Oprah Winfrey, Meryl Streep, Tina Fey and many others to highlight key issues that impact women today.
A graduate of the University of Pittsburgh, Lou earned a B.A. in Political Science and English Literature. He lives in New Rochelle, NY with his wife Yonat and their three children.