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Emmanuel Seugé is a marketing veteran and entrepreneur born in France and based in the US.
In September 2016, Seugé founded CASSIUS., a multi-faceted venture fund that helps start-ups dramatically accelerate their growth and monetize their value proposition in particular with large corporations.
Prior to that, he held several senior marketing positions at the Coca-Cola Company where he started his career as an intern in 1997. Over his 19 years at Coke he kept on trying to disrupt and push the boundaries of marketing to drive more relevancy for the brands.
While he managed the worldwide Sports Marketing function, he led the company’s effort on 3 WorldCups and 4 Olympics and transformed the way sports can be leveraged to drive business. He created the first global Entertainment function, which led to significant investment in Music (and the production of several songs that went #1 in the charts), in Gaming (with an early entrance into the fascinating world of E-Sport) and Film (where he led the partnership with AVATAR).
Seugé saw early on the role start-ups and entrepreneurs could bring to drive marketing innovation and started the Marketing Ventures practice which led the company to make equity investments in several strategic start-ups including Spotify, Misfit (recently sold to Fossil) and Endomondo (sold to Under Armour). Most recently, in order to earn consumers’ attention in a more efficient way, he disrupted the approach to Content by bringing Creative, Social and Entertainment together. That led to the Coke and Marvel partnership during the Super Bowl as well as being the first large company to advertise on Snapchat.
Seugé was inducted into the Advertising Hall of Achievement in 2013 and has been part of Billboard’s Music Power List since 2012.
Seugé sits on the Advisory Board of UNREAL Candy (Organic candy company), WeDemand (Data basedTech platform for Artists) and Winnin (Entertainment content platform powered by data).