Senior Vice President of Digital
Ricky Ray Butler
Ricky Ray Butler serves as the Senior Vice President of Digital at BEN (Branded Entertainment Network), a Bill Gates Company. He is a pioneer in the digital video space with an emphasis in brand integration into influencer content. Seven years ago he co-founded Plaid Social Labs- specializing in placing brands within the YouTube, Snapchat, Instagram, Vine, and Twitch influencer communities. In May of 2015, Plaid was acquired by the Branded Entertainment Network to expand reach into the digital influencer community.
BEN focuses on brand integration to increase awareness, establish product credibility and build an active community of brand advocates. Ricky Ray has worked with thousands of influencers. Some top clients include campaigns for Ubisoft, Warner Brothers Interactive, Disney, Turkish Airlines, Dyson, Estée Lauder, L'Oreal, Zumba, and more.
Ricky has been a leader in the influencer space representing brands and helping them work with content creators that have relevant audiences. He lives in LA with his wife and daughter.