Director, Content Planning & Creative Agencies
Stacy leads the Content Planning practice which is focused on helping marketers maximize creative impact on Twitter. In her current role Stacy oversees The Planning Studio, where her team collaborates with Fortune 100 clients to develop content strategies and creative assets for campaigns and live moments. Additionally, Stacy collaborates with creative agencies to help develop best in class content and drive engagement at scale.
Prior to Twitter, Stacy worked at Mindshare where she led Communication Planning for American Express. Her focus on creative media solutions and content marketing led to innovative partnerships with NBC, Fox, Bravo, Conde Nast and YouTube. Earlier in her career she worked as a Strategic Planner on P&G, Coca-Cola and Hershey.
Stacy was named as an Adweek All-Star in 2013 and was a recipient of 212 NYC's thought leadership award in 2014.
Stacy Minero | Twitter | @smine