Kaaren Whitney-Vernon serves as CEO of millennial-focused digital agency shift2. A co-venture with leading production company Shaftesbury and its digital arm, Smokebomb Entertainment, shift2 works with brands to harness the power of video content on YouTube. shift2’s branded entertainment projects include two seasons of the hit YouTube series Carmilla, funded by U By Kotex®; the mysterious V Morgan Is Dead, brought to life by RBC; and both seasons of the fashion-focused series MsLabelled, produced in partnership with Shaw Media and Schick® Quattro for Women® (season 1), and in partnership with Tetley and Matua (season 2), which have generated 22 million views and counting on shift2′s popular VervegirlTV YouTube channel for strong, empowered women aged 13 – 30.
With 15 years experience as CEO of Youth Culture, one of Canada’s largest youth media companies, Kaaren has a proven track record of creating successful millennial-targeted products, including popular lifestyle brand Vervegirl, as well as Trendscan, the premiere research study providing data on marketing to youth in Canada for more than 35 national and international brands. Kaaren has also served as executive producer of The Avenue, the first reality show on YouTube, which garnered over 2.5 million collective views and developed countless loyal fans.