Chief Executive Officer, Entertainment
The Marketing Arm
Lew Henderson was named chief executive officer of The Marketing Arm's Los Angeles-based entertainment practice in March 2009.
In his current, role Henderson leads all of the agency's entertainment capabilities, including TV, film, music, gaming, branded content, and celebrity talent. During his time as CEO, The Marketing Arm's entertainment practice has concepted, produced, and managed a number of award-winning programs for brands such as Pepsi, Cisco, HP, Harley-Davidson, and State Farm.
Prior to joining The Marketing Arm, Henderson spent nearly 20 years with the William Morris Agency, where he served in a number of roles, including serving as head of the agency's digital practice. In that role, Henderson built WMA's digital entertainment businesses on behalf of the agency's clients across film, television, music, publishing, theater, sports, corporate and international.
He drove a number of the industry's most notable technology and media partnerships, having counseled many of today's leading companies from the broadband, mobile and video game arenas.